UNDERSTANDING FAIR TRADE
Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of marginalized producers and workers. Fair Trade organizations (backed by consumers) are engaged actively in supporting producers, raising awareness and in campaigning for changes in the rules and practice of conventional trade. Now that's fair.
Fair Trade aims to give disadvantaged small producers and workers more control over their own lives. It addresses the injustices of insufficient income for a decent living and insufficient market access by guaranteeing that producers receive fair terms of trade and fair prices or wages. Most importantly, Fair Trade offers small producers the power to negotiate and the consumer a powerful way to participate in livelihood enhancement of the producers through their everyday buying
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