AWARENESS & PROMOTIONS

Celebrating World Fair Trade Week 2015 in Gyms and Nutrition Clinics

In keeping with the global theme of ‘Be an Agent for Change’, IRFT celebrated the World Fair Trade Week 2015 with healthy millets at YFC Gym, Kandivali, Aakar Gym, Goregaon and Weight Mantra Nutrition Clinic, Bandra. Health conscious individuals were not only made aware of ‘Fairness in Trade’ and the ‘Principles of Fair Trade’, but also got an opportunity to try out a soon to be certified fair trade product – the healthy and tasty millets! Each of them pledged their support to the cause of Fair Trade and to buy fair trade products.

Celebrating World Fair Trade Day 2014

IRFT invited NGOs, whom they worked closely with to enjoy and re-build the relationship, and to together reinforce the ‘Principles of Fair Trade’ since all of them worked towards ‘Fairness in Trade’. Members of 12 NGOs from across Maharashtra came together for dance, games and enjoyment.

Celebrating World Fair Trade Day 2013

The World Fair Trade Day celebration was a grand success as the message of ‘Fairness in Trade’ along the supply chain was effectively conveyed. We thank all our guests who attended the play and took a step forward in support of the Indian Fair Trade movement.

It’s Diwali – Gift Fair Trade!

Exhibitions were held in Corporate Houses from 5th to 9th October 2012

St. Stanislaus, the first school in India to adopt the concept of Fair Trade!!!

On the occasion of the 150 years of celebration, IRFT privileged to honour St. Stanislaus High School, as The First Fair Trade School-India, having met the criteria to hold this title and adopt the concept. St. Stanislaus has not only promoted the cause of Fair Trade to their students from Std. V to X but also to the family members and the community in and around the school. In appreciation of the unstinted support of the principle Rev Fr. Jude Fernandez and his team, IRFT is honoured by the continuous engagement with the school, more so by including Fair Trade Principles in the Curriculum of the Std. VII and VIII in Environmental Studies. The school has been awarded with a trophy and a School Fair Trade Policy.

Corporate Exhibitions

To ensure IRFT’s mission of livelihood enhancement of the small and marginal sections of the society by supporting and promoting ‘fairness in trade’ IRFT introduced ‘Fair Trade Certified Raisins’, produced by a farmer organization called Agrocel. The raisins came from an Indian state of Maharashtra. This certification ensured that the farmers are given a fair price and that the fair trade premium goes towards the development of the farming community towards ensuring the long-term sustainable development.

IRFT created a special gift pack of raisins that we visualized as a perfect gift for you:

  • Ganesh Puja gifting, during the Ganpati festival.
  • Gift Fair Trade raisins as prasad to your friends who bring Lord Ganesh home.
  • Gift Fair Trade raisin boxes as return gift, during the 10 day festival.
  • Surprise your mom and her friends with Fair Trade raisins that can help prepare sweets for the coming festival.
  • Order Fair Trade boxes for Diwali distribution to your employees.
  • Gift Fair Trade Raisins for your Birthday to all your Department Colleagues.

HDFC bank joined hands with IRFT to promote 'Fairness in Trade'. Successful exhibitions were held at different offices of HDFC bank.

Celebrating World Fair Trade Day 2012

IRFT celebrated the World Fair Trade Day 2012, by spreading the message of Fairness in Trade among the consumers by screening a short film on Fair Trade at the PVR cinemas in Goregaon, Oberoi Mall n at Juhu.. The response was overwhelming as onlookers were attracted to the pink balloons with the IRFT-Fair Trade mascot - EFTY and Shop for Change. The opportunity was grabbed to involve them for a short talk on Fair Trade n Shop For Change!!!

IRFT conducted workshops on ‘Fair Trade’ at St. Stanislaus High School, Bandra.

‘Fairness in Trade’ workshops was conducted with 200 students studying in Grade VII of St. Stanislaus High School, Bandra, Mumbai in March 2012. To make the young minds understand the concept of Fairness along the supply chain, the contents were simplified, and the sessions were made interactive. Students were curious to know the concept of Fair Trade and were able to relate it to the benefits of Fairness along the supply chain. They pledged to educate their friends and family members to consciously buy products especially those with the label of ‘Shop for Change’. The session ended with an overwhelming response to a quiz competition. This was the beginning of including Fair Trade awareness in the curriculum of St. Stanislaus High School, a very enlightened school to embrace the concept of Fair Trade.

‘St. Stanislaus High School and IRFT promotes No Plastics’

St. Stanislaus High School and IRFT have been closely associated for the promotion and awareness building on Fair Trade and fairness along the supply chain, addressed to each student of St. Stanislaus.

The intervention began with the launch of a mascot named E(FT)Y who appeared for the first time on a book mark meant for every child followed closely by a newsletter called ‘EFTY Express’. Through the engagement with EFTY every child was meant to the message of Fair Trade and fairness to small producers to at least five adults at home to get an understanding of why they should support Fair Trade.

On Children’s Day, St. Stanislaus celebrated Fair Trade with a Family Poster competition engaging the children and their families to surf the internet and discover the world of fair trade. A reference book, simplifying the concept for children was also distributed to help, understand and emulate the need to be fair and choose a fair trade product.

In continuous engagement with the very proactive school and principle Fr. Jude Fernandes, IRFT and St. Stanislaus participate together to promote ‘No Plastics’ on the streets of the busy bazar road in Bandra. 225 students of St. Stanislaus, Std, 8th division A, B, C & D trooped into the busy lane led by the school band in the morning at 10 am on Saturday, 25th Feb 2012. Each child had to convince 4 shoppers and hand over a free cloth shopping bag each. A small effort by young adults who are tomorrow’s sensible social leaders.

IRFT is the CSR partner with Aahan 2012!

IRFT joining hands with Aahan, an initiative by the students of Usha Pravin Gandhi College of Management to promote Fairness in Trade. The festival was held on 11th, 12th, 13th January 2012 at the SVKM Complex, Vile Parle, Maharashtra, India.

IRFT conducts a workshop on ‘Fair Trade’ at HIM Academy, Hamirpur, Himachal Pradesh!

IRFT’s zeal to promote Fair Trade, made it expand its reach miles away up to the North of India. The audiences were the young enthusiasts of the HIM Academy Public School in Hamirpur. On October 13, 2011 the workshop was organized to introduce the students and the teachers alike on the concept of ‘Fairness in Trade’. The workshop was attended by more than 80 students and teaching staff from the 10th Grade. Students were enthusiastic to know the concept and the ways by which they can contribute in promoting Fair Trade. The trainers from IRFT adopted a fun filled way of putting across the message using games and involved students through role plays. By the end of the workshop students were able to understand the difference between a conventional supply chain and a Fair Trade supply chain. It was illustrated when the kids started relating this to their family business and volunteered to give examples. The workshop ended with a pledge to spread the message of Fair Trade amongst friends, family and society.

IRFT takes Fair Trade to the Colleges!

  • MET College of Management, Bandra
  • SIES College of Management, Nerul Navi Mumbai
  • SNDT, Churchgate
  • IES College of Management, Bandra
  • Mithibhai College of Arts, Vile Parle
  • Usha Pravin Gandhi College of management studies, Vile Parle
  • NMIMS, Vile Parle
  • Bhavan's Megji Mathradas College of Arts
  • Narrondass Manordass Institute of Science
  • Haji Rashid Jaffer College of Commerce
  • Bhavan's Sardar Patel College of Engineering
  • Bhavan's Shriyans Prasad Jain Institute of Management and Research (S P Jain)

 

Participation in Bhavan’s College Nature festival (Prakruti)

Fair Trade actively encourages better environmental practices and the application of responsible methods of production. Considering this, we envisaged the relevance of participation in Bhavan’s college Nature festival – Prakruti, from January 21st to 23rd, 2011. It was a golden opportunity to capture the nature lover audience visiting the fest and educate them on Fairness in Trade.

Around 4000 to 5000 nature adoring college students from the well-known colleges like Bhavan’s college, S.P. Jain Management institute got exposed to the fair trade and they expressed full support to the Fair trade products. A Mumbai based fair trade organization Women’s India Trust was invited to exhibit and sell their products.

Celebrating Fairness in Trade in the International College Fest, ‘Aahan’ from January 11th to 13th, 2011.

Over 8,000 to 10,000 students from all over Mumbai and overseas participating in this festival got the knowledge of Fair Trade and an opportunity to interact with the Artisans group practicing and benefitting from Fair Trade. Students also got a chance to feel the Fair trade products and Shop for Change. The theme of participating was Fly a Kite to celebrate 'Fairness in Trade'.

‘What is Fair’ - Movie screening in Premium theatres.

On the World Fair Trade Day, PVR and IRFT in a Humanity Partnership celebrated Fair Trade Week from May 1, to May 8, 2010.

Watch our film ‘What is fair’ at the selected theatres below before your favourite feature film: EROS, CHITRA, FAME NAKSHTRA, FAME NEELYOG, MALHAAR, FAME METRO JUNCTION MALL, FUN REPUBLIC, FAME RAGULEELA, FAME ADLABS, JAYA, FAME THAKUR, MOVIEGEM, MOVIE TIME, THE HUB MALL, FAME RAGHULEELA, FAME THAKUR, MAHIME SQUARE PARADISE, MALAD FAME MINDSPACE, K T VISION MULTIPLEX & PVR CINEAMS.

Don't forget to drop in at our Fair-Trade Exhibition only at PVR Juhu from 11.30 am to 10.00 pm throughout the week.

Interact with fair trade producers,
Buy fair trade products,
Shop for Change!

Make your rupee count for both the Farmer and the Artisan!


FAIRNESS IN TRADE

STOP & THINK - FAIR TRADE